Fastest Growing Products (Cateogry: Grocery) | December 2024
Grocery
The Grocery category provides a variety of food items, including pantry staples, fresh produce, snacks, and beverages, ensuring that your household stays well-stocked with all your favorite groceries.
Key Category Trends for December 2024
Gourmet Food Trends
Searches for 'ghirardelli hot chocolate mix' (up 90% YoY) and 'lavazza coffee k cups' (up 9% YoY) indicate a growing interest in gourmet food and beverages. Consumers are seeking high-quality, indulgent products for home consumption.
Organic and Specialty Ingredients
Terms like 'olive oil extra virgin organic' (up 68% YoY) and 'grass fed beef tallow' (up 5% YoY) suggest a trend towards organic and specialty ingredients. Health-conscious consumers are looking for premium, natural options for cooking and baking.
Holiday Baking and Cooking
With searches for 'pumpkin puree can' (up 19% YoY) and 'whole wheat pastry flour' (up 0% YoY), there is a clear interest in holiday baking and cooking essentials. As the holiday season approaches, people are preparing for festive meals and treats.